Decobam

Overview

Decobam required a professional, bilingual corporate site that their team could manage independently. We designed a clean, structured UI and built it on WordPress with a custom theme — giving the client full control over content without touching code.

Color System

A monochromatic foundation — seven steps from absolute black to white — anchored by three accent colors used only with full intent.

Accent — Use with intent

Typography

Five type steps — each carrying a specific weight of meaning. From 96px display headlines down to 11px product labels.

Brand Voice

Six words that form the editorial backbone of every piece of writing. The brand speaks in short, certain sentences. No warmth for warmth's sake.

• Structural
• Reliable
• Clean
• Professional
• Corporate
• Bilingual

Spacing System

A fixed rhythm of eight values. Every element sits at a deliberate distance — nothing arbitrary, nothing accidental.