Nona Artworld
2026
Web Design · Frontend Development · Branding
Next.js · TypeScript · UI Design · Branding
View Website2026
Web Design · Frontend Development · Branding
Next.js · TypeScript · UI Design · Branding
View Website
Overview
Nona Artworld is a curated online gallery and shop for original paintings — abstract, calligraphy, nature, and geometric works. The brief was clear: get out of the way of the art. We built a minimal, editorial UI in Next.js and TypeScript with a dark-first aesthetic, animated scroll reveals, category filtering, and a fully custom shop flow. The brand identity was developed alongside the site — logotype, color palette, and typographic system — all designed to feel as considered as the paintings themselves.
Color System
A monochromatic foundation — seven steps from absolute black to white — anchored by three accent colors used only with full intent.
Ink
#1A1A18
Stone
#898278
Dust
#C8C4BA
Paper
#EDE9E1
Cream
#F7F4EE
Accent — Use with intent
Brass
#B8935A
Sage
#6B7C6D
Terracotta
#B8705A
Typography
Five type steps — each carrying a specific weight of meaning. From 96px display headlines down to 11px product labels.
Display
64px / Light
H2
32px / Regular
H3
20px / Regular
Body
15px / Light
Label
10px / Medium
Brand Voice
Six words that form the editorial backbone of every piece of writing. The brand speaks in short, certain sentences. No warmth for warmth's sake.
- Presence
- Restraint
- Intimacy
- Integrity
- Quiet
- Hand-Made
Spacing System
A fixed rhythm of eight values. Every element sits at a deliberate distance — nothing arbitrary, nothing accidental.
Campaign & Product
Product photography and campaign imagery — portraits shot with the same restraint the garments are designed with.
The Artist
Nona — painter, observer, maker of still things.
Nona's work exists at the threshold between absence and presence. Working primarily in oil and acrylic, she builds surfaces through layered, tactile strokes that feel less like paint and more like sediment — as if time itself has been compressed onto the canvas. Her subjects — birds crossing fog, deer standing in snow, abstract fields of colour colliding — are chosen for what they resist rather than what they declare. There is no drama, only presence. No statement, only attention. Based across Iran and Europe, Nona's practice draws from both the minimalist traditions of East Asian landscape and the material directness of Western abstraction. Her geometric works reflect a lifelong relationship with Islamic pattern.
The Muse
Sushi
Sushi is Nona's cat — a silent, unhurried presence in every studio session. She wanders between half-finished canvases, curls beside open palettes, and observes each brushstroke with the calm authority of someone who has already decided what is good. She exists in all of the artworks — not always visibly, but always felt. Hidden in a shadow at the edge of a composition, traced into the texture of a background, or simply present in the quality of stillness a painting holds. Her judgement shapes each work quietly, the way a room changes when a cat enters it. Sushi's approval is non-negotiable. Her presence, irreplaceable.
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